Generation Specialized (GEN-S) is a multidiscipline MTB talent development program. The designs were inspired by a generation not bound by how they should be, but driven by who they want to be.

I was tasked with taking the design and color direction already worked on by the Specialized designers, and bringing it through to the full line of race product including jerseys, pant, outwear, and street wear. This included creating new name badges, laying out artwork, and creating full tech packs for final production.