Specialized Project 74, is a club open to all Specialized Employees around the globe. The goal is to encourage inclusivity, build a community, and just have fun with bikes for all Specialized teammates.
The concept for these kits was something that worked with all teammates, and presented well globally. They needed a kit that stood out, and was easy to recognize. The for these kits was light reflecting off of water, easy morning or sunset. Earthtones filtered through reflection.
The concept for these kits was the earthy water filtered colors from the light jersey, but with evident grain incorporate to give it a vintage/washed out vibe.
Light Jersey pattern translated to a cycling cap.
Light an Dark Pattern translated onto Purist Waterbottle. 4 color and 2 color.